ITS IN YOUR JEANS
www.itsinyourjeans.co.uk

Its In Your Jeans is a one stop for shop for designer clothing for men and women. They are a specialist in designer denim which is a competitive market with a high number of ‘tech savvy’ website owners vying for the Google Top 10. Their target market is 16 to 35 year old men and women.

THE WEBSITE BUILD

A great looking website was designed to convert their visitors into sales. The online shop appeals to a design, style and image conscious target market whilst being easy to navigate. In particular, the product zoom function has helped browsers see their potential purchase closely.

THE SEO

Onsite optimisation to include keyword rich content for each of the target pages and ensure that Google robots could crawl the website easily. Furthermore, keyword placement in prominent positions and relevant keywords in the correct density on each target page. To drive rankings, a quality monthly link building campaign was implemented focusing on their most lucrative and highly searched keywords

THE RESULTS

		www.itsinyourjeans.co.uk is now found for over 1,900 keywords in Google natural rankings
		Now ranked in Google.co.uk top 5 for ‘designer jeans’ (8,100 searches per month), ‘replay jeans’ (30,000 searches per month) and ‘true religion jeans’ (70,000 searches per month)
		Visitor to sales conversion rates improved by over 20%
		86% of all traffic to the website is now from natural Search Engine rankings